E-Commerce
Orlando, FL
Financial summary
Comparable pricing
61% below marketComparable E-Commerce businesses sell at a median of 2.8x SDE, based on 530 listings. This one asks 1.1x, about 61% below that median. At the comparable median it would price ~$335K.Methodology refines over time.Comparable E-Commerce businesses sell around $335K vs this $132K ask.
Methodology refines over time.
SBA financeability
Businesses in electronic shopping are commonly SBA-financed. The figures below are the industry-category norm from SBA 7(a)/504 lending, a gauge of how financeable a deal like this tends to be.
Electronic Shopping benchmarks
Typical SBA leverage
68%
Industry charge-off
4.5%
Common term
10 yr
Median loan
$150,000
Active lenders in this category: TD Bank, National Association, Wells Fargo Bank National Association, JPMorgan Chase Bank, National Association.
Based on 2,262 SBA loans · source: SBA 7(a)/504 FOIA, as of 2026Q1 · industry-category level.
Detailed information
low multiple and priced below 1.5x revenue.
Linked page lives on the broker site, not on OpenAcquisitions.
Key points
Business description
If you have ever wanted to own a real, cash-flowing online business without needing to know anything about e-commerce, this is the opportunity you have been waiting for. I built this Amazon FBA business from the ground up starting in 2020, and what I have created over the past several years is something I am genuinely proud of. A fully documented, fully staffed operation that generates strong revenue from products that parents buy over and over again, every single month, without fail. The concept behind this business is as simple as it gets. I focused exclusively on the baby care category because it is one of the most recession-proof niches in all of retail. Parents do not stop buying diapers when the economy slows down. They do not cut back on wipes or skip the diaper rash cream. These are household staples that end up on every new parent's shopping list from day one and stay there for years. My catalog reflects that reality. I carry disposable diapers covering every developmental stage from newborn all the way through toddler, including overnight varieties designed for heavy sleepers and swim diapers for active little ones during warmer seasons. My wipes selection covers multiple formulations including sensitive skin options, fragrance-free varieties, and high water content options for parents who are more ingredient-conscious. Beyond diapers and wipes, I carry a full range of diaper rash treatments including maximum strength creams, zinc oxide formulas, sensitive skin ointments, and protective barrier products. I also carry curated baby shower gift bundles that tap into the gifting market, as well as select baby and body care moisturizers that complement the rest of the catalog perfectly. Every single product in this store is something a parent will run out of and need again. That is not an accident. That is a deliberate strategy that creates predictable, recurring revenue. The operational model is what truly sets this business apart. I do not warehouse anything. I do not ship anything. I do not pack a single box. Products flow directly from our distributors into Amazon's fulfillment centers, and Amazon takes care of everything from there. I have two dedicated employees who manage the day-to-day responsibilities including supplier coordination, inventory management, and account oversight. Everything is documented in detail. The next owner can step in without any background in online selling and be fully operational from the very first day. The trailing twelve month numbers speak for themselves. $776,435 in revenue and $122,254 in net profit, all generated from a business that does not require the owner to be hands-on at any level. Key Highlights: 1.) $624,254 in trailing twelve month revenue 2.) $121,896 in trailing twelve month net profit 3.) In continuous operation since 2020 4.) Fully staffed with two employees who manage all daily operations 5.) True Amazon FBA model with direct distributor to fulfillment center flow 6.) Owner is not involved in day-to-day operations 7.) Catalog covers diapers across all sizes and stages, baby wipes in multiple formulations, diaper rash creams and barrier ointments, gift bundles, and baby body care 8.) Consumable products with strong natural reorder rates 9.) Zero e-commerce experience required from the new owner 10.) Fully documented systems and processes ready for immediate handoff 11.) One of the most stable and demand-consistent product categories in retail
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