E-Commerce
UT
Financial summary
Comparable pricing
18% below marketComparable E-Commerce businesses sell at a median of 2.8x SDE, based on several listings. This one asks 2.3x, about 18% below that median. At the comparable median it would price ~$426K.Methodology refines over time.Comparable E-Commerce businesses sell around $426K vs this $349K ask.
Methodology refines over time.
SBA financeability
Businesses in electronic shopping are commonly SBA-financed. The figures below are the industry-category norm from SBA 7(a)/504 lending, a gauge of how financeable a deal like this tends to be.
Electronic Shopping benchmarks
Typical SBA leverage
68%
Industry charge-off
4.5%
Common term
10 yr
Median loan
$150,000
Active lenders in this category: TD Bank, National Association, Wells Fargo Bank National Association, JPMorgan Chase Bank, National Association.
Based on 2,262 SBA loans · source: SBA 7(a)/504 FOIA, as of 2026Q1 · industry-category level.
Detailed information
low multiple and priced below 1.5x revenue.
Linked page lives on the broker site, not on OpenAcquisitions.
Business description
Most brands for sale at this size are either barely profitable or one algorithm change away from zero. This one is neither. Over the past year it cleared roughly $155,000 in profit on about $530,000 in sales, a shade under a 29% net margin, selling a beauty-tech device plus the serums, oils and collagen that customers reorder without being asked. The device brings people in; the refills are what they keep buying. A brand clearing six figures a year, still running on one ad channel, with paid search and new borders untouched. That's the catch worth staring at. The traffic comes from a single channel: Facebook and Instagram ads, on two creatives that have held up for 18 months. Google sits idle. Shopping and Performance Max have yet to run. Sales stop at the Dutch and Belgian borders. The bulk of this brand's growth is still folded up in a drawer. Snapshot Model: Pre-stocked inventory, third-party fulfilment (NL) Trading since: Late 2023 Revenue (TTM): $530,000 Net profit (TTM): $155,000 (29.2% margin) Average order: $109.90 Returning customers: 41.5% lifetime · 56.5% last 90 days Reviews: 4.7/5 on Trustpilot (250) Sells in: Netherlands & Belgium
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