E-Commerce
Orlando, FL
Financial summary
Comparable pricing
21% above marketComparable E-Commerce businesses sell at a median of 2.8x SDE, based on several listings. This one asks 3.3x, about 21% above that median. At the comparable median it would price ~$723K.Methodology refines over time.Comparable E-Commerce businesses sell around $723K vs this $875K ask.
Methodology refines over time.
SBA financeability
Businesses in electronic shopping are commonly SBA-financed. The figures below are the industry-category norm from SBA 7(a)/504 lending, a gauge of how financeable a deal like this tends to be.
Electronic Shopping benchmarks
Typical SBA leverage
68%
Industry charge-off
4.5%
Common term
10 yr
Median loan
$150,000
Active lenders in this category: TD Bank, National Association, Wells Fargo Bank National Association, JPMorgan Chase Bank, National Association.
Based on 2,262 SBA loans · source: SBA 7(a)/504 FOIA, as of 2026Q1 · industry-category level.
Detailed information
high SDE margin and priced below 1.5x revenue.
Linked page lives on the broker site, not on OpenAcquisitions.
Business description
Passive - Run by an Operator This is an Amazon FBA brand selling sports equipment. In the last two years, it crossed $1.5 million in cumulative revenue, and 2025 closed as the strongest year on record with December alone generating more profit than most comparable listings produce in a quarter. The products are high-ticket, which changes the economics of the business in the buyer's favor. Fewer units need to move to produce meaningful revenue, inventory capital works harder, and each sale carries a margin that low-ticket Amazon businesses rarely see. What makes this acquisition unusual is that the brand has generated every dollar of revenue organically. No advertising spend, ever. A buyer can see a massive increase in volume after acquiring a business that has never been properly marketed. All inventory transfers with the business at an assessed value just over $110,000, excluded in the asking price. Competition: - Sports equipment is a durable category with consistent consumer demand. On Amazon, high-ticket products reward brands that maintain strong reviews and stay in stock, since a single lost sale is meaningful at this price point. This brand has established supplier relationships, giving a new owner a reliable supply chain to build from. Growth & Expansion: - Amazon advertising spend has been zero throughout the business's history. Every dollar of revenue this brand has generated came in organically. That's an unusual position for an Amazon FBA business and it represents a significant lever a new owner hasn't touched yet. There's also room to expand the SKU count within the same customer base. Support & Training: - Seller will provide continued operational management or up to three months of post-acquisition support covering supplier relationships, reorder process, and Amazon account operations.
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