E-Commerce
Financial summary
Comparable pricing
49% below marketComparable E-Commerce businesses sell at a median of 2.8x SDE, based on several listings. This one asks 1.4x, about 49% below that median. At the comparable median it would price ~$2.4M.Methodology refines over time.Comparable E-Commerce businesses sell around $2.4M vs this $1.3M ask.
Methodology refines over time.
SBA financeability
Businesses in electronic shopping are commonly SBA-financed. The figures below are the industry-category norm from SBA 7(a)/504 lending, a gauge of how financeable a deal like this tends to be.
Electronic Shopping benchmarks
Typical SBA leverage
68%
Industry charge-off
4.5%
Common term
10 yr
Median loan
$150,000
Active lenders in this category: TD Bank, National Association, Wells Fargo Bank National Association, JPMorgan Chase Bank, National Association.
Based on 2,262 SBA loans · source: SBA 7(a)/504 FOIA, as of 2026Q1 · industry-category level.
Detailed information
low multiple, high SDE margin, priced below 1.5x revenue and strong SDE.
Linked page lives on the broker site, not on OpenAcquisitions.
Business description
Founded in 1997, this company has established itself as a nationally recognized leader in behavior change science, providing consulting, research and development, professional training, software-as-a-service (SaaS) licensing, and evidence- based behavior change solutions. Its client base includes health systems, hospitals, health plans, large employers, government agencies such as the NIH and CDC, wellness platform providers, universities, nonprofit organizations, and leading brands including Adidas and the Lupus Foundation of America. These services are tailored for organizations seeking to apply behavior change science to improve outcomes, support publicly and privately funded research initiatives, and enhance professional development through training and speaking engagements. For nearly 30 years, the company has operated as a fully remote organization, delivering innovative solutions to clients throughout the United States. The team consists of eight experienced professionals, including PhD-level behavior scientists, master's-level project managers, technology specialists, and long-tenured administrative staff. The owners remain involved in strategic leadership, administration, and project oversight. As they begin planning for retirement, they are seeking a buyer to continue the company's legacy and growth while offering to remain involved for one to three years after closing to support a smooth transition. To further demonstrate confidence in the company's continued success, the sellers are also willing to finance 15% of the purchase price in addition to 15% on a performance-based earnout. Priced at $1,250,000, this is a great opportunity to acquire a highly reputable, science-based firm with a strong foundation, and loyal clients. Growth opportunities are substantial, with potential to expand through the integration of generative AI, participation in the rapidly growing fields of lifestyle medicine and value-based care, addressing the needs of an aging population, and developing new offerings in mental health, organizational well-being, and public health initiatives.
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