E-Commerce
Central Utah, UT
Financial summary
Comparable pricing
28% below marketComparable E-Commerce businesses sell at a median of 2.8x SDE, based on several listings. This one asks 2.0x, about 28% below that median. At the comparable median it would price ~$1.0M.Methodology refines over time.Comparable E-Commerce businesses sell around $1.0M vs this $749K ask.
Methodology refines over time.
SBA financeability
Businesses in electronic shopping are commonly SBA-financed. The figures below are the industry-category norm from SBA 7(a)/504 lending, a gauge of how financeable a deal like this tends to be.
Electronic Shopping benchmarks
Typical SBA leverage
68%
Industry charge-off
4.5%
Common term
10 yr
Median loan
$150,000
Active lenders in this category: TD Bank, National Association, Wells Fargo Bank National Association, JPMorgan Chase Bank, National Association.
Based on 2,262 SBA loans · source: SBA 7(a)/504 FOIA, as of 2026Q1 · industry-category level.
Detailed information
low multiple, priced below 1.5x revenue and strong SDE.
Linked page lives on the broker site, not on OpenAcquisitions.
Business description
A performance-driven, direct-to-consumer e-commerce brand operating in the growing eyewear niche, targeting digitally active consumers seeking both functional and fashion-forward eyewear solutions. This business is not just another eyewear store—it is a streamlined, design-led brand with a proven growth engine. Business Overview Most brands for sale at this size are either barely profitable or one algorithm changes away from zero. This one is neither. Over the past year, it cleared roughly $379,000 in TTM profit on $1,700,000 in revenue, a healthy 22.3% margin, selling a curated collection of blue-light blocking glasses and fashion sunglasses that customers reorder and recommend. The brand has successfully established a dominant position across Germany, Austria, and Switzerland (DACH). It runs on a sophisticated, multi-channel marketing engine—Meta, TikTok, and Google Ads ensuring that revenue is diversified and stable. The growth is not tapped out; international expansion and advanced Google Performance Max strategies remain largely untouched. Key Highlights Model: Asset-light, outsourced fulfillment, fully automated customer support. Trading since: October 2023 Revenue (TTM): $1,700,000 EBITDA (TTM): $380,000 (22.3% margin) Average Order Value (AOV): $57 Flagship Success: Over 29,811 units sold of the hero SKU Reviews: Strong social proof with a proven Trustpilot and feedback infrastructure
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