Established 4‑Year‑Old DTC Home Sauna Brand with $20.85M TTM Revenue & $1.35M Adjusted EBITDA | Branded Products & Supplier‑Financed Fulfillment
CA
Listed 48d agoSource: flippa
Beauty & Personal CareSub-$2MSDE $300K+Low multipleBelow 1.5x revenueStale listing
Financial summary
Asking Price
$1.7M
Cash Flow (SDE)
$1.4M
Gross Revenue
$20.9M
SDE Multiple
1.3x
Comparable pricing
43% below marketComparable Beauty & Personal Care businesses sell at a median of 2.2x SDE, based on 705 listings. This one asks 1.3x, about 43% below that median. At the comparable median it would price ~$3.0M.Methodology refines over time.
Comparable Beauty & Personal Care businesses sell around $3.0M vs this $1.7M ask.
This ask1.3x SDEComp median2.2x SDEvs median43% belowComps705
Methodology refines over time.
Detailed information
Location
CA
Industry
Beauty & Personal Care
Source
flippa
First indexed
Jun 13, 2026
Data quality
Excellent (85/100)
low multiple, priced below 1.5x revenue and strong SDE.
