E-Commerce
FL
Financial summary
Comparable pricing
9% below marketComparable E-Commerce businesses sell at a median of 2.8x SDE, based on several listings. This one asks 2.5x, about 9% below that median. At the comparable median it would price ~$638K.Methodology refines over time.Comparable E-Commerce businesses sell around $638K vs this $580K ask.
Methodology refines over time.
SBA financeability
Businesses in electronic shopping are commonly SBA-financed. The figures below are the industry-category norm from SBA 7(a)/504 lending, a gauge of how financeable a deal like this tends to be.
Electronic Shopping benchmarks
Typical SBA leverage
68%
Industry charge-off
4.5%
Common term
10 yr
Median loan
$150,000
Active lenders in this category: TD Bank, National Association, Wells Fargo Bank National Association, JPMorgan Chase Bank, National Association.
Based on 2,262 SBA loans · source: SBA 7(a)/504 FOIA, as of 2026Q1 · industry-category level.
Detailed information
high SDE margin and priced below 1.5x revenue.
Linked page lives on the broker site, not on OpenAcquisitions.
Key points
Business description
This is an online business that provides Audio Guest Books for Weddings and other life events. Built around a streamlined booking and fulfillment model, the company has established itself as a trusted provider of premium event experiences while maintaining a highly automated operation that requires limited owner involvement. Key Valuation Points Launched in late 2022, the business has completed more than 5,600 bookings and built a strong reputation for reliability, convenience, and customer satisfaction. Average order value has remained consistent at approximately $390, while customers regularly purchase premium add-ons and keepsakes that increase overall transaction value. Their product has been carefully improved through close collaboration with engineers, resulting in better sound quality, wireless capabilities, and user-friendliness compared to typical options. To date, the business has processed 5,600+ bookings, including hundreds of additional keepsake purchases, demonstrating strong customer engagement beyond the core offering. The company maintains an email database of approximately 9,000 contacts and attracts between 8,000 and 11,000 visitors to its website each month. Strong customer satisfaction has fueled referral growth and online credibility, resulting in 285 five-star reviews and a growing reputation in the market. The business has been built for efficiency. Automated workflows manage customer communications, booking management, fulfillment scheduling, and delivery tracking. Product reliability continues to improve, with maintenance issues reduced to roughly 1.6% and cancellation rates falling below 2%. Daily operations are supported by a small team, detailed documentation, and a knowledge base that allows new staff members to be trained quickly. Current ownership spends approximately 10 to 25 hours per week overseeing advertising, management, and financial activities. The company also maintains roughly $60,000 in reusable inventory assets that support strong margins and low replacement costs. Products are shipped, returned, inspected, and prepared for future bookings through a repeatable process that can accommodate increasing order volume without requiring significant operational changes. Growth opportunities for a buyer are substantial. The current marketing model has already proven its ability to generate bookings and could support additional advertising investment to accelerate customer acquisition. The business also has opportunities to expand its product catalog through additional customization options, new product styles, and premium keepsake offerings designed to increase average order value. Expansion into corporate events, milestone celebrations, private functions, and branded experiences would allow a buyer to diversify beyond weddings while utilizing the same infrastructure already in place. Additional opportunities exist through digital-only offerings, adjacent event products, strategic partnerships, and expansion into broader event-related categories. Prospective buyers will find this business to be an attractive opportunity, given its established market position, innovative product offerings, and significant growth potential. CODE NAME: OTHAUS WC 4048
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