E-Commerce
FL
Financial summary
Comparable pricing
28% above marketComparable E-Commerce businesses sell at a median of 2.8x SDE, based on 530 listings. This one asks 3.5x, about 28% above that median. At the comparable median it would price ~$5.5M.Methodology refines over time.Comparable E-Commerce businesses sell around $5.5M vs this $7.0M ask.
Methodology refines over time.
SBA financeability
Businesses in electronic shopping are commonly SBA-financed. The figures below are the industry-category norm from SBA 7(a)/504 lending, a gauge of how financeable a deal like this tends to be.
Electronic Shopping benchmarks
Typical SBA leverage
68%
Industry charge-off
4.5%
Common term
10 yr
Median loan
$150,000
Active lenders in this category: TD Bank, National Association, Wells Fargo Bank National Association, JPMorgan Chase Bank, National Association.
Based on 2,262 SBA loans · source: SBA 7(a)/504 FOIA, as of 2026Q1 · industry-category level.
Detailed information
priced below 1.5x revenue and strong SDE.
Linked page lives on the broker site, not on OpenAcquisitions.
Key points
Business description
WebsiteClosers® presents a DTC eCommerce Wellness Brand operating in one of the most active segments of the consumer health market. Focused on stress relief, relaxation, and sleep support, this company has built a strong customer following around products that address everyday wellness challenges faced by millions of consumers worldwide. The brand's innovative product lineup, including a flagship handheld device and a diverse range of gummy supplements, positions it uniquely in the wellness sector. In less than 4 years, the business has grown into a recognized digital brand supported by a large audience, streamlined operations, and a product lineup that encourages both initial purchases and long-term customer engagement. The company currently offers 128 SKUs across devices, accessories, and wellness products, giving buyers a diversified catalog without relying on a narrow product selection. This approach has helped the brand maintain an Average Order Value of approximately $62 while processing more than 500 shipments per day. The company attracts roughly 510,000 monthly visitors and has built an owned email database exceeding 500,000 subscribers, providing a valuable audience that can be activated without depending entirely on paid traffic sources. Their growing customer base continues to generate repeat purchases, creating a strong foundation for future retention initiatives and recurring revenue programs. The company continues to gain momentum in 2026, with revenue increasing 16% YoY and earnings climbing 17%. DTC fulfillment is managed through supplier-supported systems, while marketplace sales are fulfilled via Amazon FBA. This hybrid model reduces operational complexity and inventory requirements while allowing the business to maintain consistent fulfillment performance. Inventory requirements remain manageable, with approximately $90,000 maintained for marketplace operations. A trained team oversees media buying, creative production, editing, and customer support, allowing ownership to remain focused primarily on high-level oversight and performance monitoring. The semi-absentee owner spends only 2 to 3 hours per week managing the business. Opportunities for growth are abundant, with potential expansions into retail and international markets, activation of digital advertising campaigns, and the development of subscription-based revenue streams. The brand's marketing strategy is spearheaded by a creative team that leverages both traditional and digital advertising avenues, supported by a vast subscriber base managed by specialized agencies. This business stands out for its strong profitability, high margins, and minimal owner involvement, requiring only a few hours per week of high-level oversight. With a dedicated team of strategists, media buyers, and customer support professionals, the brand maintains a high standard of service and customer satisfaction, fostering a loyal client base. This foundation provides an excellent opportunity for a new owner to seamlessly integrate and capitalize on the existing growth trajectory. The company is prepared for a seamless ownership transition, offering a compelling acquisition opportunity for buyers looking to enter or expand within the wellness industry. With a proven track record and vast growth potential, this is an exceptional opportunity to acquire a well-established brand poised for continued success. Contact WebsiteClosers® today to explore this exciting business opportunity! CODE NAME: Floating Art WC 4034
See something off?
