E-Commerce
UT
Financial summary
Comparable pricing
15% below marketComparable E-Commerce businesses sell at a median of 2.8x SDE, based on 530 listings. This one asks 2.3x, about 15% below that median. At the comparable median it would price ~$1.2M.Methodology refines over time.Comparable E-Commerce businesses sell around $1.2M vs this $999K ask.
Methodology refines over time.
SBA financeability
Businesses in electronic shopping are commonly SBA-financed. The figures below are the industry-category norm from SBA 7(a)/504 lending, a gauge of how financeable a deal like this tends to be.
Electronic Shopping benchmarks
Typical SBA leverage
68%
Industry charge-off
4.5%
Common term
10 yr
Median loan
$150,000
Active lenders in this category: TD Bank, National Association, Wells Fargo Bank National Association, JPMorgan Chase Bank, National Association.
Based on 2,262 SBA loans · source: SBA 7(a)/504 FOIA, as of 2026Q1 · industry-category level.
Detailed information
low multiple, priced below 1.5x revenue and strong SDE.
Linked page lives on the broker site, not on OpenAcquisitions.
Key points
Business description
This business is a performance-driven, direct-to-consumer e-commerce brand operating in the rapidly growing eyewear niche. The company specializes in a highly curated, design-led product offering of blue-light blocking glasses and fashion sunglasses, continuously aligned with modern consumer lifestyle trends and strong demand from digitally active customers across the DACH region and beyond. Key Highlights: TTM Revenue: $1.8M TTM EBITDA: $430K AOV (Average Order Value): $59 EBITDA Margin: 22.8% Gross Margin: 82% Platform: Shopify | Meta Ads | TikTok Ads | Google Ads | Klaviyo | Outsourced Fulfillment Infrastructure | Automated Customer Support System The business combines proven product-market fit, exceptional gross margins, and a highly automated operating structure with a strong multi-channel customer acquisition engine. Supported by outsourced fulfillment, streamlined customer support systems, and a scalable UGC-driven marketing model, the company has achieved rapid growth while maintaining attractive profitability. This makes it an exceptional acquisition opportunity for e-commerce operators, portfolio buyers, or digital marketing specialists seeking a proven, scalable brand with significant international expansion potential and multiple avenues for future growth. Investment Highlights Proven Product-Market Fit: A focused portfolio of blue-light blocking glasses and fashion sunglasses, led by a flagship SKU that has sold over 29,800 units, demonstrating strong consumer demand and reducing product-market fit risk. High-Growth, Multi-Channel Revenue Engine: Scaled from launch in 2023 to over $2.1M in annual revenue during 2025, supported by a diversified acquisition strategy across Meta, TikTok, and Google Ads. Exceptional Unit Economics: Verified product costs of approximately $3–4 per unit against a $59 AOV, generating industry-leading gross margins of approximately 82%. Asset-Light, Fully Outsourced Operations: Operates through a streamlined Shopify infrastructure with outsourced fulfillment, automated customer support systems, and no warehouse or inventory management requirements for the owner. Diversified International Customer Base: Strong presence across Germany, Austria, and Switzerland, with higher order values already validated in Switzerland and the United States, creating a clear pathway for international expansion. Streamlined Management Structure: Supported by six documented SOPs, Resolvia customer support automation, outsourced logistics partners, and a single part-time customer service agent, enabling efficient day-to-day management and seamless ownership transition. Reason for Sale: Owners reallocating focus and capital to other strategic opportunities. Transition: 90-day post-close support included. Financials and additional details available upon request.
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